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Success in Self Publishing is No Bull.   The question I receive most often about Ecuador is “can I get a job” or “how can I earn there”.   Not many jobs exist for gringos unless you have a special needed skill.  The way for most to earn is with their own business.  Learning how to self publish to sell is one good way to go.

maat haag

Matt Haag Image from shockmansion.com

This part of the No Bull series looks at how fundamentals in self publishing can create everlasting wealth. You can draw lessons from the life of Matt Haag who three years ago was working at McDonald’s for near minimum wages. Now at the ripe age of 22, he is a professional gamer earning nearly a million dollars a year. See part one of the No Bull series here. Part Two

Matt Haag represents the new form of self publisher, a multi media success, that can see income shift from subsistence to millions within a year. Self publishers can now easily use books in print, ebooks, blogs, as well as video and audio communication. Mr. Haag has 1.5 million video viewers which he has built into a fortune.

Why is Matt Haag such a successful Online Video Star?

According to the New York Times article what makes Matt Haag so watchable is that teenagers find YouTube stars easier to relate to and more candid than famous people from places like Hollywood.

The article says: Mr. Haag’s fans are right in line with this thinking. They seem to regard him as an exceptionally interesting friend.

Mr. Haag’s videos, raw and unproduced, add to this feeling of intimacy.

Fans know that Mr. Haag’s mother suffered from seizures for most of his life. When she died two years ago, he sat on a couch at home and recorded a YouTube video in which he thanked followers for their heartfelt messages on Twitter. He appeared distraught and shaken but also genuinely thankful.

In this era of the big, slick, impersonal multinationals, small, rough and intimate are good.

The basics of successful self publishing are based on attracting like minded souls who have a common interest. This is a three step process:

#1: Attract a steady flow of interested readers. Start with your passion and use The Seven Ps.

#2: Use a set pattern of information to politely weed out readers who really do not have a common need, ideal or interest. This is an important step. The temptation is to keep as many people as possible on your list. Bigger is not better. Focus is the key. Larger lists have more complications (and consequently costs) and create resistance. If you email information that is not desired you can create a negative backlash that wastes time and diminishes the overall success.

#3: Develop an intimate relationship with the readers who are not weeded out and do have a common need, ideal or interest.

Is this comment too simple? Too obvious?

Profound might be a better word because many people fail to start self publishing because they ignore this small business reality. They think they should wait until their small business is perfect on all fronts.

This is wrong!

A reader sent the note below. I thanked him. Their comments helped me see a really vital point about having a small business.

Gary, You seem like a bright guy. Can’t you figure out how to make your links clickable? It’s bad enough that your emails look as ugly as Hillary Clinton but at least you could make it quick to get off them. You do good work that looks like hell.

These notes highlight a very important small business reality.

You can survive flaws. Sometimes flaws even make your business stronger.

The reader is right about the graphic quality of our website. Our website graphics are pretty simple. In fact we are currently upgrading the site by making the graphics even simpler. Simple can look ugly in today’s world of highly refined graphics.

We keep the site simple to make a statement. “We are not a big multinational company”. We want readers to know that what we share is direct from us. Readers are often surprised (and pleased) when they send an email and the reply is direct from me. That’s the way we want our business to be, from person to person. This is the tool you and I have that no big business can duplicate, a direct line from the reader right on up. A direct line of care for the reader.

Developing an intimate relationship with your readers is on the the most powerful basics you can use to create a stream of everlasting wealth.

When we had a print publishing business I was known as “Mr. No Graphics.” We never advanced beyond 8 1/2″ by 11″ white paper and black ink. Nor did we try. Our graphic design bill for all our web sites is zero!

In the print business, I had one logo (that cost $50 in 1985) that never changed. When we shifted all those years ago from typing our copy from a IBM typewriter to a word processor, we used a font so it made it appear that we still typed the text.

Core is the key word for long term survival in small business. What we do…every day..always…is what we enjoy…our small business core.

We:

#1: Get out that daily message 365 days a year.

#2: Make sure our emails are answered.

#3: Do our research.

#4: Fill all our orders personally.

#5: Make sure our bills are paid and that we have no debt.

#6: Go for a walk, eat right and get a good night’s sleep.

#7: Look within (meditate) to better see what we should reflect out.

Amidst the billions of people on earth there are a few (we have about 30,000 of them) who prefer the authenticity we offer rather than slick graphics.

Your small business does not need the entire world… unless you do.

Merri’s and my system works for us and our readers. Our system is designed to find readers we can satisfy and easily shed those who are not.

Imperfect systems as Matt Haag and our business prove, work. Mr. Haag’s business has brought him a great deal of wealth in a hurry. I hope he sticks to these basics, because if he does he can have everlasting wealth.

Sticking to the basics has brought Merri and me great income, has enriched us materially and spiritually beyond our imagination and introduced us to incredibly wonderful people. Sticking to these basics has worked for us for 46 years.

This message is not meant to condone our flaws but to highlight that every business has them. Do not let the fact that you cannot be everything stop you from starting your own business. Concentrate on your strengths and passions. This is enough.

Turn your passions into profit. If you figure out your passions and create a business around them, you’ll attract like minded souls who love what you do and your business flaws and all can bring you everlasting wealth. That’s no bull.

Gary

Seven P Secrets of Self Publishing

Here are seven secrets that can help you earn as a writer and self publisher.  

gary scott

When you write, you can work anywhere.  Here I am working in my greenhouse.

Gain the freedom  to earn everywhere, while living anywhere you choose.

These seven secrets are important because growing numbers of unknown writers have become famous writers and rich by self publishing over the internet.

Take for example Amanda Hocking.  After self publishing her first book at Amazon.com in the spring of 2010 she became one of the the best-selling e-authors. In the next year her book sales grossed approximately $2 million.

In 2011, St. Martin’s press paid Hocking more than $2 million for the world English rights of a four book series.  In 2013 she sold another series to St. Martin’s Press.

E.L. James is another such story.  She sold 250,000 copies of “50 Shades” via Createspace and Amazon.com before publishers noticed her and published the erotic romance trilogy Fifty Shades of Grey, Fifty Shades Darker, and Fifty Shades Freed which sold over 70 million copies worldwide, setting the record as the fastest selling paperback of all time.

Hugh Howey is a third example.  He was working for $10 an hour in a book store when he self published his novel Wool, typing in a storage room during his lunch breaks. Soon he was earning over $100,000 a month on Amazon. This helped secure a six-figure book deal from Simon & Schuster, and an option for film by Ridley Scott, director of Blade Runner and Alien.

Hugh Howey

I know Hugh.  Sometimes we get together at my  farm and play chess (he beats me badly).

These writers are great inspirations.

Hugh’s success could not happen to a more deserving and talented person.  He pours enormous energy into being worthy of his readership.

Neither you or I are likely to have this type of success. The good news is… we do not need this type of success to have a rich and fulfilled lifestyle.  Self Publishing offers so many opportunities that one can have a life that most people only dream of as a journeyman writer, instead of a super star.

May I hastily add that the path to stardom begins as a journeyman… so the journeyman’s path brings success without stardom… but can also lead to stardom.

What most success stories like those of Hugh Howey or E.L James or Amanda Hocking rarely explain how many hours of writing each devoted before their self published book sales soared.  They were journeymen first… stars second.

The sevens secrets are the journeyman secrets… call them a writer’s armory of tools that allows almost anyone to create successful publications for income and fulfillment.

Take Merri’s and my publishing business as an example.  

Merri and I are not writing stars.  We are journeymen who have for more than 40 years, year in a year out, earned solid income writing and self publishing dozens of publications about multiple subjects.

Some years that income has been more than solid… over a million dollars.  Yet in terms of stardom, we are hardly known.

In a moment you’ll see why that’s fine for us and probably for you too.  First some history.

Merri became involved in self publishing over 40 years ago… first helping a veterinarian publish a book on a very specific market… animal acupuncture. Then she showed a needle point artist how to sell more books to an even more specific audience… “needle point enthusiasts”  about her needle point work to an audience larger than the population of the city she lived in.  This led Merri to eventually become Executive Editor of an award winning magazine in Florida.

My story allowed Merri and me to work and live from Hong Kong to London to Europe to Eastern Europe, then the Caribbean and then Ecuador… making millions in the process of following our adventures… having fun… while helping a large readership adapt to a rapidly changing world.

That’s what self publishing can bring, profit, adventure and fulfillment, a great feeling of worth and wonder.

Self Publishing has created exactly the lifestyle we desire allowing us to span the world and work with meaning and purpose.

Self Publishing has become a new business art form and the seven secrets can help you start your own self publishing business now.

Everything in publishing is new and exciting and changing.  Publishing is being recreated by the wonderful power of destructive technology.  Everything seems new… except the seven secrets.  Change in the publishing industry is disturbing many.   We love it due to these seven secrets we call the 7Ps.  The 7 Ps are so fundamental to writing and publishing that new technology enhances rather than reduces their power.

The First P is Passion.

Whatever your passion, you can immerse yourself in it AND create income with self publishing.  This can be your direct ticket to the kind of fulfillment you’ve always wanted in life. Whether you want to travel the world or live as a recluse, work 12 hours a day or not work much at all,  you can set your schedule to succeed, if you’re willing to learn these seven secrets on writing to sell.

You can start part-time with any dream, passion, and budget.  Once you’ve created a product, you’ll enjoy the “multiple effect” of producing profits over and over again.

So the question is… What do you love to do?

What’s Your Passion:  An example is that thirty years ago, a client of Merri’s had a passion to help people who were in pain?  He published a series of pamphlets explaining various chiropractic disorders in very simple terms.  For example: “What Is Whip Lash?”

The pamphlets contained solid information, but were simple 5″ x 7″ brochures with drawings and explanations. He sold them with a rack to chiropractors, who put them in their offices for patients to read.  These little self-published items sold year in and year out for decades.

There are thousands of ideas of this sort that can lead to big business.  It’s just a matter of defining and then acting on your passion.

Although I can work when I please and go where I wish, for me the most important reason for being a publisher is the satisfaction it brings.  I love the projects I take on, so work doesn’t feel like, well… work.

I’m passionate about investing, so I write and self publish ideas about investing.  Merri and I love Ecuador… so we wrote about Ecuador.

What do you love?  If you love golf, then you can write and sell publications about golf.  Love travel, fishing, dogs, dolls, or art?  Write and sell publications in these fields.

Are you concerned about crime, war, poverty or environmental issues?  You can publish information products that help reduce these concerns.

Would you like to help the world be a more spiritual place?  Publish a newsletter, write a book (or hire someone to write it for you), record a tape… publish something that enlightens people.

Whatever your passion, you can immerse yourself in it and earn income by publishing for ereaders, print on demand, CDs, lists, bound books, or any format you choose.

This is why stardom is not the main goal for most writers and self publishers.  To be immersed in our passion and get paid well for it.  That usually enough.

The seven Ps are:

#1: Passion

#2: Problem

#3: Person

#4: Profitably Priced Product

#5: Prospecting Pathway

#6: Promise

#7: Presentation

In 1974,  I had a business that never got ahead. I was almost penniless, in debt and living from hand to mouth.  Then I discovered these seven secrets.  They helped me write and sell book after book and report after report.  Since then, our self publishing business has brought in millions.

One key to building a successful self publishing business is to use the Golden Rule of Simplicity and the 7Ps to create your publication.  The premise behind the Golden Rule is that if you have a passion… you have a problem.  Your problem is a desire to fill.

The Golden rule of writing uses a writer’s desire as a compass to direct the creation and sale of the publication.

Here is the Golden Rule of Simplicity:  Your Desires Are in Others.  Your Desires ID Markets.  Your Habits Reveals Pathways.  Your Emotions Create Stories.  Your Demands Create Publications.

This creative pathway works whether your publication is written by hand and sold on the street corner or published for Kindle at Amazon.com. These simple but basic fundamentals guide the creation of your works whether you use the most sophisticated equipment and algorithms  or are totally low tech.

The first time I exposed others to the secrets in Self Publishing was in a weekend “Writer’s Camp” seminar.  We offered the camp for $1,500. 80 delegates enrolled.  People from all walks of life attended—chiropractors, businessmen, investors, doctors, realtors, inventors, airline pilots, engineers, and housewives.

Merri and I were so overwhelmed by the response, we decided to make it available to a larger audience.  We created a written course based on our current self publishing activity called “Self Fulfilled – How to be a Self Publisher.”  Then we recorded the weekend “Writer’s Camp” seminar.

Thousands have used the course as it has evolved over the decades.

You can receive both the written course and the recorded weekend seminar, in an MP3 file, in a special “Live Well and Free Anywhere” program I am making available to you.  The normal fee is $299 for the written course and $299 for the recorded workshop.   I’ll send you both the course and the recorded workshop and my course “International Business Made EZ (also $299) all for $299.  You save $598.

We are so confident that you’ll gain from this offer that if you are not fully satisfied, simply email us within 60 days for a full refund .

These courses are not theoretical.  They describe, step-by-step, how Merri and I built a million-dollar international business and how we are running this self publishing business right now.   We use the 7Ps today just as we did four decades ago to create a strong annual income.

This correspondence course is for those who would like their own international self publishing micro business for fun and profit. If you want fun, freedom, extra income and fulfillment with your own full or part time writing or want to build your existing business, by writing to sell you can profit from this course.  The course can help who want their own business or who want to have a business together or a family business.  This is the perfect course for those who can no longer find employment, who are looking for ways to earn abroad and who wish to retire and supplement their income.

Whether you are retired, an investor, chiropractor, doctor, dentist, professional or already own your own business, this offers another way to make money, to turn your passion into profit. We guarantee that we have shared all we know to help you start and run your own international business.  Enjoy and live a life of following your Passion to Profit… through writing.

Here is a special offer.  We provide two emailed courses  “Self Fulfilled – How to Write to Sell and be a Self Publisher” and “International Business Made EZ”.

We include the “Self Fulfilled Writing and Self Publishing Course” because there are two reasons to write, when you have something to say or when you have something to sell.  In this day and age many of us want to do both, make a statement that makes the world a better place and earn something extra in the process. 

Whatever your passion, however you do business, chances are you’ll be writing either to create a product or to sell a product. 

You save more than $598 because you also receive a recorded webinar conducted by our webmaster David Cross (at no extra cost).

David-cross-images tags:"2012-4-20"

David Cross

David has been our webmaster since our website began in the 1990s.  He is Merri’s and my business partner. We could not run our business as we do without him.

You can learn the tactics we use in our web business that condenses 27 years of practical experience about search engine optimization, and writing for search engines.

For the last 27 years David has worked with companies large and small – IBM, Agora Publishing, AstraZeneca and many small business owners.  He has worked in 22 countries, and lived in six of them.

David’s clients span the globe and represent companies and charities both large and small.  From corporate giants to small, one-woman businesses and everything from finance, healthcare, publishing, technology, real estate, veterinarians, alternative health centers and everything in between.

David is an essential part of our web based business and Myles Norin, CEO of Agora, Inc.  wrote:  “I have found David’s knowledge and experience unmatched in the industry.  Without David’s expertise and guidance for the past 7 years, we would not be nearly as successful as we are.”

As Senior Internet Consultant to Agora Inc. in Baltimore, MD, he worked closely with Agora’s publishers and marketers and – over a 7-year period – helped to propel Agora’s online revenues from around $20 million to well over $300 million.

David’s webinar will help you gain benefits in your micro business that large internet marketing companies use.  In this practical recorded workshop you will learn valuable skills to help your micro business.

There has never been a time when the opportunity for small businesses abroad has been so outstanding.  Expand your borders now!  Increase your economic security freedom, independence and success.

If you are not fully satisfied that this offers you enormous value simply email us for a full refund within 60 days.  You can keep all three courses as our thanks for giving our courses a try.

You also receive a report  “How to use Relaxed Concentration to Brainstorm Business Ideas” and a recorded workshop “How to Become and Remain Rich With Relaxed Concentration” at no additional cost.

Plus you get more in the program.

You receive the Report, “How to Finance a Small Business Overseas” (no extra fee).

Merri and I have always preferred to start our micro businesses  through cash flow.  However in the early the days of our business I found myself raising extra capital several times.  I have also helped numerous businesses raise money to get started.  This report shares several experiences to give a thumbnail sketch of how to raise money abroad.

In addition you receive any updates we make on any of these courses reports or recordings, free for a year.  Businesses usually need to evolve.  Merri and I continue to publish and have our independent businesses.  Some basics have remained for decades, but new strategies occur all the time throughout the year.  We’ll be sending along updates that share our most recent experiences as we learn and continue to grow our international micro business from Smalltown USA.

My special offer to you in this “Live Well and Free Anywhere Program”, is that you receive:

  • “International Business Made EZ” course
  • “Self Fulfilled – How to Write to Sell” course
  • Video Workshop by our webmaster David Cross,
  • The entire weekend “Writer’s Camp” in MP3,
  • The report “How to Raise Money Abroad”
  • Report and MP3 Workshop “How to Gain Added Success With Relaxed Concentration”
  • Any updates to any of the courses, workshops, reports or recordings for a year.

We are so confident that you’ll gain from this offer that if you are not fully satisfied, simply email us within 60 days for a full refund . 

To order International Business Made EZ and the entire “Live Well and Free Anywhere” program for $299.  Click Here.

See success stories from Self Publishers and a few who have attended the “Writer’s Camp” you can hear on MP3.