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Optimist Cynic

I am an optimistic cynic because every problem creates an opportunity. You probably are as well, which is why you are thinking about moving to Ecuador.

Our motto “The sun always shines somewhere” was shared in my first book “Passport to International Profit” which Merri and I published in the 1970s. Spotting problems and the value they create has been our main occupation since.   Our optimism certainly paid off in Ecuador but one thing we learned is to keep only what’s needed to spend in Ecuadorian banks.   Keep savings in safe banks elsewhere.

The question is what country and what banks?

dark pool

The book “Dark Pools” By Scott Patterson shows why most big financial institutions are stealing from you.  Patterson is author of the New York Times best-selling book, “The Quants”. and a staff reporter for The Wall Street Journal, where he writes about the government’s regulation of the financial industry.

Dark Pools explains a problem created by high-speed traders, called high-frequency traders that has been spreading across Wall Street. These traders jump in and out of stocks in microseconds (millionths of a second). These and dark pools which are sub-markets that mask buy and sell orders from public view, allow insiders to skim spreads off each stock order.

Learn more about “Dark Pools” by Scott Patterson at Amazon.com

Recently a book on the same subject, “Flash Boys – A Wall Street Revolt” was recommended in a message at this site entitledFlash Boys”. The book looks at the huge problem of how most of the Big Banks and Wall Street brokers systematically rip off their customers again and again. The book shows the advice that many financial advisers and institutions give is designed to make them, not you or me, financially secure.

If you have ever trusted a big bank’s investment advice, reading these books can make you really cynical. However this is also a story of great honor, integrity and good versus bad. Flash Boys tells how honorable traders on Wall Street gave up secure, seven figure incomes and took a huge risk, earning much less, to form IEX, a dark pool that operates in a more transparent and straightforward manner. The pool has introduced strategies to ensure trustworthiness. This gamble has paid off. IEX has grown steadily and at times has had more volume than AMEX. By November 2014, average daily volume was over 100 million shares a day.

flash boys

Learn about the book Flash Boys at Amazon.com

“Flash Boys” and “Dark Pools” give us a glimpse of human nature, how systems are always abused by some and how there are also always some honorable people who fight the abuse. One prime problem on Wall Street is that the reward system is short term and slights the customer. Employees are paid bonuses based on the creation of short term profits for the bank, not the bank’s customers.

A CNN Money article (1) says that the bonuses paid to bankers on Wall Street in 2014 was over $27 Billion.

This is a global problem. For example a BBC article (2) says that in 2013 some bank’s paid their senior or risk-taking staff over $3 million each on average and that this type of employee earned on average almost 50 times average annual pay in Britain.

The root of this problem is that these bonuses are based on the bank’s profits for the year and the bonuses have nothing to do with the customer’s success.

The sun always shines somewhere and by looking for the people who prefer the good. Looking for integrity may seem simplistic but can often pay great rewards. An rewarding example is Merri’s and my position as customers and shareholders of Jyske Bank for so many years. From the first day we visited Jyske more than two decades ago, I liked the idea that Jyske’s management looked beyond the short term bottom line. Their core foundation is based on treating three stakeholders as equal, the shareholders, the customers and the staff through a chain of value.

Jyske

Jyske’s chain of value at at jyskebankinfo/Ourfoundations

Part of Jyske’s policy includes paying good salaries, providing good staff benefits but avoiding all bonuses. This avoids any potential conflict between the staff and the customers.

In 2002 Merri and I invested in shares. We were visiting the bank with a group of readers. We had been in Copenhagen for several days and took the group out to the bank’s headquarters in the small charming village of Silkeborg. We visited the CEO (who has been a friend for many years) in his new modest offices, saw the bank’s new currency trading room and visited with the Jyske Invest Fund Managers. What impressed us was the conservative and balanced thinking throughout the bank. There were no staff limos or corporate jets. The CEO’s office was small with walls of glass so staff could see him at work. The bank worked for and talked about the long term view.

We invested in Jyske shares at DKK 96.50 on 2nd September 2002 and sold a portion in April 2006 at DKK 352.50. The share price of the remaining shares we hold (including in 2008) has never dropped below our purchase price. Today are over DKK300 again. The strong US dollar makes an investment in Jyske Bank attractive.

Learn more about the share price and finances of Jyske Bank

US investors can open Jyske accounts with the assistance of ENR Asset Management.

Get more information from Thomas Fischer at Thomas@enrasset.com

Non US investors can get more information about opening a Jyske Bank account here.

There are dark forces all around us. They have always been but their existence can create fear. That fear creates opportunity when you look for businesses that have integrity and long term strategic thinking.

Gary

Turn Your Passion to Profit So You Never Run Out of Money

Use Super Thinking in two ways to earn everlasting wealth and fulfillment as you reduce stress.

First earn with online self publishing.   The three stories below show how Amazon.com and self publishing has enriched the lives of three others.

Online self publishing is creating a wealthy writer’s middle class.   Read the three stories of self publishing success below to learn a secret that new self publishers can use to make life rich.

In the past, a few writers made fortunes. The rest starved.  No more!  The old way of writing and publishing was great… if you like the lottery.   Not so good if you wanted an income for sure.

There are growing numbers of great stories about beginning writers using Kindle to sell their publications.  Here are three stories of how new self publishers have used Amazon.com to make their lives better as they earned more.

Let’s start with Nickolette Goff who is retired and loves, organic gardening,  healthy cooking and visiting Ecuador.   She had never published a book and after our self publishing course she wrote and promoted her first book… a Quinoa recipe cookbook with 13 recipes she garnered from her Ecuador trips.   She had 10,000 downloads of the book in five days and obtained dozens of good reviews!

You can get 13 more great quinoa recipes in Nicki Goff’s book at the links below.

quinoa-book

You can order Nicki’s first book at Amazon.com.

She wrote:  Hi, Gary,  Book sales are actually going well, and I’m having a lot of fun with this. I’m so grateful to you and Merri  for pushing me to get some action going!

The free promos really get things going, and seem to reignite sales.

Two more in the works – both on gardening topics.  Best wishes for 2013 to you and Merri.   Love, Nicki

Nicki’s husband recently wrote:  Nicki, her sister and two nieces are visiting Ecuador for 3 weeks in January –  Her Kindle books have paid for her trip so she loves that.

Nicki’s first book sells for .99 cents and is ranked #266,764 of paid sales in the Kindle Store.    Even being ranked in the 200,000 class, Nicki has earned enough to travel to Ecuador.

Take Bob Gandt as another example.

Bob Gandt

Bob Gandt has had great writing success and has been published by numerous major publishers.  Bob’s niche is flying, war and writing.  He published his first story at age sixteen – the same year he first soloed an airplane.  Since then he has logged something over 25,000 hours, written fourteen books and published countless articles. Hearing the stories of others like Bob help me (as well as you) better understand how many different ways there are to Write to Sell.

At age 20 he was at the time the youngest aviator in the U.S. Navy. In 1965 he began his 26 year career as a pilot for Pan American World Airways.   His 1995 book, Skygods, (Wm. Morrow & Co.), recounts the meteoric descent and crash of the once-great Pan Am. His 1997 book “Bogeys and Bandits” (Viking Penguin) told of a training squadron at the same base where he had trained years before.

This book led to a CBS series Pensacola: Wings Of Gold.   Bob was the writer and technical consultant for these twenty-two-episodes, which starred James Brolin as the commander of a Marine F/A-18 training squadron. Bob’s books were previously published by the big publishing houses, but now Bob’s focus is on self publishing.  As an author whose numerous books have been published for and sold through book stores, he sees the bookstore path filled with dinosaurs.

Bob started with print but took a special step that every writer should know.  This step has helped him add Ebooks to his stable of income producing systems.  Print and Ebooks are all part of the publishing process… but Ebooks make self publishing easier than ever before. Bob’s passion is flying and the military.  His books reflect this.

Learning and sharing your passion with like minded souls is just fun.  There is no other way to say it.  This is how life should be lived and self publishing lets you live it this way.

Yet despite an offer from a major publisher, Bob self published  his latest book at Amazon.com.  We helped introduce this book last April and it has reached #1o on the Military Thrillers best sellers list several times since! See Bob’s website here.

Another great story is about Hugh Howey, a writer that every self publisher should meet and hear.   Hugh had had just a little success with publishers, a book with modest success.

Hugh Howey

Hugh whipping me badly in a game of chess.

Hugh self published his book Wool.  Hugh was a bookstore clerk.  In his spare time he wrote science fiction and began self-publishing his work on Amazon.com in 2011.  Soon he was earning him over $100,000 a month on Amazon.  His books made the New York Times best seller list.  See Hugh Howey’s Amazon.com page here.

The formula that each of these writers has used is based around building a following for their books.  They wrote more than one book.  They sell their first book at a low price (free to .99 cents).  This compares to the typical $9.99 to $12.99 for books written by top branded authors on Kindle.

The low price starts building a readership.  In Hugh Howey’s case, he offered his first book free.  After the book became a best seller at Amazon.com, his other book sales, foreign rights, six figure print deal and film rights flowed naturally.

Nicki Goff and Bob Gandt are using this formula as well…  a  low priced first book attracts readers and builds a following for more…. higher priced, followup books.

This is one secret contained in our Self Publishing Course “Self Fulfilled – How to be a Self Publisher”.  

Online self publishing allows you to lower price…  increase volume and cut out a publisher, distributor and book store who normally absorb up to 88% of the income created by a book.

You can start self publishing with no printing costs, no shelf space, no inventory, no postal delivery.  Most of the publishing expenses are eliminated.

The writer keeps 70%.

Amazon keeps 30%.

A typical writer earning 12% of the wholesale book sales makes about $.60 per $9.99 book sale.  A Kindle writer makes $2.10 on a $3 sale.

Costs are reduced as well.  Nicki Goff, Bob Gandt and Hugh Howey all write at home with no office or staff overheads.  This is how most self publishers start so all the income generated is profit.

This is a new exciting era for writers.

Smart self publishers can begin earning quickly with no obstacles between their publication and the reading public.   New technology provides self publishers with the following benefits:

* Printing, shipping and disposal (of unsold books) costs eliminated.

* Shelf space unlimited and almost free with no capital costs.

* Increased sales volume. Kindle owners buy more books than print readers and will spend weekly to get new chapters rather than entire books.

Get a great head start on earning income through the the evolving online self publishing process that we reveal in our course.

Technology favors self publishers today. Portable computers, the internet, wireless access, on demand printing smart phones and electronic readers all create enormous new, quick earning potential for self publishers.

If you take advantage of this offer there is a new added benefit.   You receive the basic “Self Fulfilled – How to be a Self Publisher 101”,  “Self Publishing 202… How to Publish on Kindle” and our newest course “Self Publishing 303 – Tapping into the Amazon Evolution”.

The goal of “Self Publishing 303” is to help writers take advantage of a new trends at Amazon.com.   During the initial stages these new features offer the greatest potential.

Amazon.com publishing is evolving.  I have been studying, testing and publishing at Amazon.com and applying new technology offered by Amazon.com.  The  303 sessions share what I learned.

“Self Fulfilled – How to be a Self Publisher”  teaches our proprietary step-by-step plan for getting your publishing business going… full or part-time… right away.

You learn:

* How you can start earning quickly  with a very small amount of money even if you do not write full time.

* 11 steps to creating the perfect product, including how to review ideas, test focus, and aim at markets.

* How to gain 1,000% returns on some of your publications.

* How to choose a format—book, newsletter, list, audio or video—that suits you and your audience.

* Frequently committed marketing mistakes and how to avoid them (plus, you’ll get samples of winning marketing pieces to study).

My wife, Merri, and I became multi-millionaires in our own self-publishing business over 40+ years.  Today, we have more cars than we can drive, five homes and numerous cabins in North Carolina and Ecuador.  We have a beautiful lake front home on 16 acres (with an orange grove to boot).  We have no mortgages, not a penny of debt, and plenty of money in the bank.  More importantly even though we are well past retirement age, we can remain active,  love what we do… and make contributions to society that feel are meaningful.

Gain practical publishing ideas and case studies.

For example, you’ll learn about a pilot who published a book on the best airport cafés (suddenly all his flying became tax-deductible!)… how one couple who loved an island wrote a guide on the place and made enough money to buy a home on the beach there… and how another couple made millions with a simple legal idea.

What’s Your Passion: Travel and Tourism?

A client of ours amassed a fortune by starting travel guides for cities. He started with Sarasota, Florida, publishing a simple booklet with attractions, restaurants, etc. and plenty of advertising. Then he moved onto Naples, and on and on,until the whole state of Florida was done.

He didn’t have to put much work into the booklets as he could carry over plenty of generic information from booklet to booklet. But there were plenty of advertisers and plenty of people who wanted to obtain these booklets.

You learn:

* How to set up a computerized fulfillment center even if you’re computer illiterate.

* How to turn advertising dollars into a fortune by creating winning ads, direct mail pieces, and getting thousands of dollars in free publicity.

* How to use your computer and the internet to save hundreds of thousands of dollars in printing and postage.

* How to control inventory, check ad results, and keep overhead down.

* 11 financial hazards to avoid and tricks to stay profitable without a daily accountant.

* My secret pricing strategies that will help you sell more units of your product.

* How to define and target your internet market, and start getting visits

* How to develop your website

* The top 10 internet tips to use and the top 10 traps to avoid

“In Self Fulfilled – How to be a Self Publisher” Merri and I give away every publishing secret we know to write to sell for a solid income.

Why we’ll add the Self Published Kindle addition free.

Our self publishing course has been a mainstay for almost three decades but is updated regularly.  The course is based on the trial and error experiences Merri and I have had for the past 47 years… the very experiences that have made us self-fulfilled multimillionaires.  We are continually adapting our business as the industry evolves.  Our course helps readers evolve with us.

There is more because Merri’s and my story goes beyond self publishing.  We have also always earned with travel.

The second way to get ahead is by getting ahead.  Really.

bell shaped curve

The bell shaped curve affects all trends.  The 15.75% of businesses and investors that really get ahead are the early adopters.  They gain the largest rewards.

You can get ahead because a new trend is on its way.   This is an era of rapid disruptive change that hits even the giants.  In fact the bigger they are… the more vulnerable they become.  Amazon.com for example has turned huge industries upside down… and knocked booksellers, publishers and many retail businesses to their knees, but is Amazon.com the giant that will stumble next?

Our online course “Event – Full Business, How to Profit From an Events Business” teaches how to earn by conducting seminars and tours.

Self publishing at Amazon.com is evolving.   The idea of simply publishing and just waiting for royalties to roll in, is well along the bell shaped curve.  Amazon will be with us for some time…  but new technologies that can disrupt Amazon.com are already on their way.

What’s Next? – Huge Profits For the Early Adapter

Amazon.com will change.  The firm has incredible income but small profit.   Amazon.com is the 1,000 pound  gorilla when it comes to selling books.  For how long?  Just when everyone thinks they have the system figured out… a new disruption comes along.   Ask the guys at Borders or Barnes & Noble!   Wait… that’s right. I forgot.  Borders is gone.  Barnes & Noble’s retails sales have been decreasing for years.

Be a Micro Amazon.com.  A new trend is rising… small companies with Amazon.com like capabilities.   Early adopters have a chance to get ahead of this trend by mastering the 7Ps.

Our two online courses, “Self Fulfilled – How to Self Publish” and “Event – Full Business – How to Profit From an Events Business”, both teach how to use the 7Ps.  The two courses work together in a synergistic way so you can create a micro publishing seminar business as Merri and I have.

The 7 Ps are “For Certain” principles in this uncertain world.

The 7Ps are  Passion – Problem – Person – Product – Prospecting Path – Promise – Presentation and go beyond change.

Whatever disruption new technology brings, the 7Ps create opportunity because they identify, reach, engage, focus and solidify customers at a profit.

The Ps are really important to any writer, publisher or micro business because they transcend all forms of technology.  They are a constant in an ever changing world.

The 7Ps reflect an immutable logic that worked in paper based publishing before computers.  They worked with computerized Cheshire labels.  The 7Ps worked  with jet printing on envelopes and personalized emails.  They work for websites and blogs.  Our Writer’s Camp and Online Self Fulfilled delegates and Event Full subscribers are using the 7Ps successfully right now at Amazon.com and in numerous micro businesses.

Learn how to earn extra income by combining the 7Ps in an events business that is supported by self publishing and writing to sell.

gary scott events

Merri and I speaking to over 400 delegates in Quito, Ecuador

gary scott events

Merri and I speaking to a dozen delegates at our farm office in North Carolina.

Merri and I have been using the 7Ps for over 45 years.   Since May 1968 we have been paid to travel and live exactly where we have wanted to be… because we have known how to write to sell and monetize the publishing success with events, seminars, courses and tours.

The combination of self publishing working hand in hand with an events business has allowed us to visit and to live anywhere in the world we have desired.   Many of our courses delegates are using the 7Ps to enjoy great profits and lifestyle as well.

One reader sent me this note:

“Gary,  I participated in a Home Party last week and sold $253 worth of Ecuador goods that I brought back on my trip there last November.  That makes a total of approx. $450 in random sales so far which comes real close to paying for my airline ticket.  I still have a nice inventory, so will work on selling the rest.” 

This reader is using an events based business to generate income that pays for Ecuador travel.

Our online course “Event – Full Business” shows how to start small and gradually build a larger events business (if that is your desire) as we have done.

There are many fringe benefits to an events business. For example almost all of our global travel has been tax deductible for all these years.

The pay has certainly not been bad either.  One event earned  $142,260 in three days.  In another instance we earned over $135,000 in two days.  Once our earnings exceeded $200,000 in just three days.  More often we bring in $10,000 for a weekend’s work.

Yet the income has been a small part of this adventure.  The expanded horizons… the people we have met… the adventures we have shared… the tens of thousands of delegates we have enjoyed and hopefully helped…. the poor we have served… the freedom we have felt… to be able to go where we desire and come home, when we desire, with more than when we left.

Event Full Business- How to Have a Seminar and Tour Business.

We have conducted seminars or events or spoken at them in… (alphabetical order)  Australia, Austria, Bahamas, Belgium, Belize, Canada, Czech Republic, Dominican Republic, England, Ecuador, Finland, Germany, Hong Kong, Hungary (before the Iron Curtain came down), Indonesia, Isle of Man, Jamaica, Malaysia, Mexico, Netherlands, Nevis, Panama, Philippines, Puerto Rico, Scotland, Singapore, Spain, Switzerland, Taiwan, Thailand and at one time or another most of the United States and even more.

There is a possibility that  Merri and I know more about conducting events than 99.9% of the people in the world.

We share what we know about events in our emailed correspondence course:  “Event – Full Business”.

Self publishing and events go hand in hand.  Writing to sell can build an events business and events can sell self published books, reports and courses.

Here are the initial lessons you receive.

#1: How to earn millions from seminars, courses and tours. See how we have earned as much as $200,000 for three days’ work. (Once $135,000 in two days.)

#2: How to build a seminar business. See the one day Washington-Atlanta-San Francisco system that helped our courses evolve and how to use this approach to help your teaching grow.

#3: When and when not to use other speakers. Seminars for speakers… a way to get it all out as your bank accounts gets it all in.

#4: How to use other speakers. Gain the key to the room and the people within. Why the golden pen is mightier than a glib tongue, the sword and the overloaded brain.

#5: Dealing with hotels/locations. Why the marketing does not talk to catering which will not communicate with accounting and the mess this could mean for you. How to choose… arrange and survive the hotel. Forget the $11,314 coffee bill… for swill.

#6: Scheduling seminars. Magic dates and times for marketing… how far in advance to market and seminar death dates to avoid.

#7: Creating a back end business. How Merri made $12,936 dollars at a seminar in 37 minutes by just standing still.

#8: Three types of courses… delegate driven… speaker driven… third party driven.

#9: The importance of strategic partnerships for added wealth.

#10: How to market seminars, courses & tours.

#11: How to build a List.

#12: Alternative seminar and course location options.

#13: The benefits of both big seminars and small courses.

#14: How to survive the dreaded problems: What to do when enrollments are low. Handling the heckler, the takeover and the cell phone. When the hotel fails. Surviving speaker no shows and all of those types of things!

#15: How to enhance your other businesses with seminars.

Event – Full Business – How to have a seminar and tour business sells for $349, but in this special offer you receive both fully guaranteed online courses “Event – Full Business” and “Self Fulfilled” for only $299 and save $349.

Self Fulfilled-How to be A Self Publisher.  There are growing numbers of great stories about beginning writers using Kindle to sell their publications.  You saw three above.

The course includes 11 steps to creating the perfect product, including how to review ideas, test focus, and aim at markets.

* How you can start with a very small amount of money and eventually work only four hours a day (if you are operating full-time).

* How to gain 1,000% returns on some of your publications.

* How to choose a format—book, newsletter, list, audio or video—that suits you and your audience.

* Frequently committed marketing mistakes and how to avoid them (plus, you’ll get samples of winning marketing pieces to study).

* How to set up a computerized fulfillment center even if you’re computer illiterate.

* How to turn advertising dollars into a fortune by creating winning ads, direct mail pieces, and getting thousands of dollars in free publicity.

* How to use your computer and the internet to save hundreds of thousands of dollars in printing and postage.

* How to control inventory, check ad results, and keep overhead down.

* 11 financial hazards to avoid and tricks to stay profitable without a daily accountant.

* My secret pricing strategies that will help you sell more units of your product.

* Plus much, much more that I don’t have space for here!

* How to use the internet to publish

* How to define and target your internet market, and start getting visits

* How to develop your website

* The top 10 internet tips to use and the top 10 traps to avoid

To help you start, I have created a special offer… our course on how to be a self publisher, our course on how to use the internet and a website in your business  and six bonuses for you.

Bonus #1: Get the 50 minute Video Workshop worth $99 “How to Start Your Own Internet Business” presented by our webmaster David Cross,

Bonus #2: Get FREE, the $299 online course “The Tangled Webs We Weave – How to Have an Internet Business”.  To read more  about this course click here.

Bonus #3: Our Super Thinking Workshop in an MP3 file so you can listen on your computer, burn a disk or listen on you Ipod or in your car. This workshop is a $199 value.

Bonus #4: A special report only available to those who enroll in “Self Fulfilled” entitled  “Three Secrets for Creating Publishing Ideas”.

Bonus #5:  We have created a special program so you can enjoy both our guaranteed online courses “Self Fulfilled – How to be a Self Publisher” and “Event Full Business – How to Have a Seminar and Tour Business”.  “Event Full Business – How to Have a Seminar and Tour Business” has been offered regularly at $349.

When you order “Self Fulfilled – How to be a Self Publisher” at the regular price of $299 you receive all five bonuses at no extra cost. You save $946 total.

Self Fulfilled Special $299

GUARANTEED. We’ll Accept All the Risk!

We completely guarantee the program.

Order Self Publishing: Your Complete Business Plan for becoming a self publisher and take a full 30 days to put it through its paces. That way you can follow my simple process and start seeing the results for yourself.

If you’re not completely convinced that this information can help you develop income through writing to sell—all you have to do is let us know and  you’ll receive a complete refund of every penny of your investment.

Fair enough?

Our publishing business has brought us more wealth, satisfaction, fun and friendship than we ever imagined possible.  We want to share our knowledge and secrets with anyone who has a desire to experience this way of life.

Whether you are an engineer, doctor, housewife, business owner, or retiree… self-publishing offers a way to create income by turning your passion into profit.

Don’t miss this special opportunity.  Order Self Fulfilled – How to be a Self Publisher today if you want to cash in on the satisfying, profitable and exciting lifestyle that publishing can bring despite and in fact because of trouble in the world.

Self Fulfilled How to be a Self Publisher Special $299

 

(1) CNN article Big Wall Street bonuses are back

(2) BBC article on bank staff bonuses