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Apple’s new push is one of three new evolutions that creates better retirement possibilities in Ecuador for you… at any age.

Since Johannes Gutenberg refined the movable type mechanical printing press in 1450, writing and publishing have evolved again and again.  Each evolution created previously unimaginable opportunity.

Now, Apple’s new program can bring a better retirement through writing, self publishing and writing to sell.

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Photo from Foxnews “How to Get a Slice of Apple’s Self-Publishing Push

As change comes faster and everything grows more complex, we need increased simplicity and extra solidity to survive and do well.  These essential foundations best come from words.  Man is a social animal.  Our greatest evolutions come from cooperation through use of the word.   Whether you want to be a writer, a publisher, or have any type of micro business, it will be better if you can write to sell.

For example one delegates at a recent writer’s camp is a dentist.  He has an innovative approach to natural dentistry and learned writing to sell to develop the correct type of dental patient.

Take Nicki Goff who attended our writer’s camp as another example.  She simply wanted to earn while doing three things she loves… writing, gardening and cooking.  Shortly after taking our Self Publishing course she completed her first book “Easy Quinoa Recipes” with 13 quinoa recipes.

She had 10,000 downloads of the book in five days and obtained dozens of good reviews!

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Nicki Goff discussing self publishing strategies with other writers at our Writer’s Camp.:

Nicki wrote:  Hi, Gary,  Book sales are actually going well, and I’m having a lot of fun with this. I’m so grateful to you and Merri  for pushing me to get some action going!

The free promos really get things going, and seem to reignite sales.  Two new books coming on gardening.

Best wishes for 2013 to you and Merri.   Love, Nicki

quinoa-book

Nicki’s first book. (See link below)

Nicki used principles taught in our “Self Fulfilled – How to be a Self Publisher” and our “Self Publishing 202… How to Publish on Kindle” courses to get those 10,000 readers in five days.

You can learn how to get downloads like this in the seven step process we’ll share in a moment.

You may get even more readers because of a new struggle between Apple and Amazon.com.

My wife Merri’s and my publishing businesses have continually evolved.  45 years ago, we were one of the first publishers to suggest global investing.  Many thought I was crazy when I self- published my first book “Passport to International Profit” in the 1970s.

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With Writer’s Camp delegates

This writing led to appearances on numerous TV and radio shows and a weekly slot  on the syndicated radio program, Market Rap, which was broadcast by WEVD in New York City.  Then “On Wall Street”, one of the largest circulation magazines for US stock brokers asked me to do a monthy column bi line “The Global Guru”.   A feature in Leaders Magazine next to President Ronald Reagan added to my CV as did appearances in the federal court system as an expert witness and management of a multi million dollar portfolio for one of Austria’s leading international investment banks.

Merri joined in.  Her publishing experience is even more in depth than mine.

In the early 70s Merri developed a large mail order company named ‘Merri Makers’ that marketed art and specially created goods from Europe and Latin America.  She sold her catalogs through a variety of major magazines such as ‘House and Garden’, ‘House Beautiful’ and ‘Southern Living’,  ‘The New Yorker’ to name a few.

She has edited over 600 people and lectured on Writing to Sell and how to move your magazine to an award winner.

Merri was executive editor of Gulfshore Life magazine in Naples.  The magazine earned numerous state and national awards for writing, design and publishing excellence, including recognition as Best Overall Magazine two years in a row from the Florida Magazine Association.

She was also trained in educational techniques from the Bulgarian educational master, Dr. Georgi Lozanov.  Lozanov’s system has been written about in the books “the Mozart Effect”, “Superlearning” and “Secrets Behind the Iron Curtain”.   We use many of the Lozanov techniques in our “Write to Sell Course and at our Writer’s Camps to improve intelligence and write better.

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Merri Scott teaching at a Writer’s Camp.

For the past 30 years we have been helping our readers learn how to enjoy better retirements with Writing to Sell Courses and Writer’s Camps.

These courses and camps share our experience and the self publishing evolution we have enjoyed.

In the mid 1990s  our business evolved into Ecuador.   We were the first to write about better retirements in Ecuador and led more than 5,000 readers there.

In 2009 our writing evolved again into subjects on better retirements internationally beyond just Ecuador and in Smalltown USA.

Retirement Evolution

Retirement itself has also evolved.  In the Stone Age, there was no retirement.  Everyone worked until about age 20, by which time nearly everyone was dead.

By Biblical times, a fair number of people made it into old age, but there was still no concept of retirement.

Centuries passed and in early medieval times, enough seniors existed to create a problem because they kept their wealth and property. This blocked the progress of the middle-aged.   Sons killing fathers to take over became the rage.  As late as the mid-18th century, there was a spate of such killing the old in France.

The concept of retirement as we know began with a political ploy by in the late 1800s when Chancellor Otto Von Bismarck of Germany announced that he would pay a pension to any nonworking German over age 65.   Sneaky politician that he was, he knew that hardly anyone lived to be 65 at the time.   Politics or not, this set the arbitrary world standard for the age when people retired.

Retirement evolved further with the industrial revolution.  Older factory workers slowed down assembly lines, took too many personal days and usurped places for  younger, more productive men with families to support.

The Depression of the 1930s accelerated this dilemma and by 193o, it became evident that the only way to get old people to stop working for pay was to pay them enough to stop working.  President Franklin D. Roosevelt proposed the Social Security Act of 1935.   They took the money but many did not give up the work and over the next 60 years the ranks of non working retirees, as well as housewives fell.

By 1999, even The American Association of Retired Persons changed its name to AARP realizing that mot members are not retired.

Replace the word Retirement with… Pinnacle Career.   The pinnacle comes from using your experience to earn doing what you love… serving a community, local or of like minded souls, that fulfills the destiny you feel within.

Retire at Any Age

In this era of longevity, and modern communication technology the concept of retirement is outdated.  A better retirement is doing what you love in a pinnacle career and you do not have to wait until you are 65.

Our writer’s programs are helping readers of all ages from their teens to their 80s!   The father of the family of four wrote:  Hi Gary and Merri:  Just thought y’all would like to know that today Doss published his first book.  It is called College Confidential and it is currently listed at number 42 on amazon. com.  He would not have done it but for our experience this summer at your Writer’s Camp.

So, here is thanking you both very much.  Bill Winter

This book is written by a student, for students, College Confidential: An Insider’s Guide to Success written by Doss Winter is filled with practical tips and insider information addressing everything from Academics to getting your Zzzzs.

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Doss Winter

Three New Evolutions in Writing to Sell

A Fox news article “How to Get a Slice of Apple’s Self-Publishing Push” recently reported that the battle between Amazon.com, Google and Apple creates a way for anyone interested in a Pinnacle Career to gain a better retirement… at any age.

The article said:  Good news for those looking to make the New York Time’s Best Selling Author list: You might not need a traditional publisher.

Apple launched a Breakout Books section in its iBookstore Wednesday, which is reserved solely for self-published authors, and can be the launch pad for the next E.L. James, who penned and self-published last year’s steamy breakout Fifty Shades of Grey trilogy.

Self-published works have been offered in the iBookstore since the iPad launched in 2010, however the new section shows the momentum the medium continues to build in the eBook market. The stigma self-publishing once held as being reserved for only “failed authors” has slowly faded in recent years, experts say.

In response Amazon.com announced that fan fiction authors will be able to sell work on a new Kindle e-book platform called Kindle Word.

Fan fiction is writing by enthusiastic viewers of and about popular programs and publications.

A deal that avoids copyright issues makes this possible and authors will be able to upload their writing for sale via this new platform initially in America.

Authors will receive a royalty of 20% to 35% based on the number of words written.

Social Managers Too

The next huge evolution for single writers is a new social management program.

The social management process works like this:  Take our website, Ecuadorliving.com, as an example.  We have not gotten a Facebook, Twitter or LinkedIn program for that website.  These three sites give us access to more than 1.3 billion members and are accessible, even if we are not a member.

Almost all major companies (Starbucks, for instance) have set up Facebook, Twitter and Linkedin pages for their businesses. They have the budget, and most importantly, the time to manage these sites.

The new Social system solves the time and money problem for business people by setting up your Facebook, Twitter and Linkedin pages, and then maintains them.

After set up, we’ll give our social managers relevant sentences (about 20) regarding Ecuadorliving.com (some examples might be “Ecuador Travel” or “low cost living in Ecuador”).   Our managers will scan over 20,000 newsfeeds a day, and automatically select articles that are relevant to our website to post on our Facebook, Twitter and LinkedIn pages.

We can either approve or disapprove the articles to be posted on our social media sites. This increases our web presence in a major way, keeps the customer engaged (they can then share automatically what we have “posted”) and gives us an added point of contact with our customer.  We can also post discounts and coupons on our social media sites as well.

Learn all about these subjects at our upcoming Writer’s Camp.

You can follow how Merri and I will integrate the solid never changing aspects of writing to sell that we learned in 45 years of publishing with these new publishing innovations.

Our self publishing course is dynamic because the publishing industry is in a state of turmoil.  What worked last year may not work today.  What works today may not work next year.

Our Writer’s Camps share the changes that Merri and I are making in our publishing business now as the publishing industry evolves.

The great benefit of epublishing can be summed up with the answer to this question… which would you rather have… 12% of $10 or 70% of $3?

Because there are no printing costs, no shelf space, no inventory, no postal delivery most of the publishing expenses are eliminated.

In most epublished formats the writer keeps 70%.  The epublisher gets 30%.

A typical writer in the print publishing business earns 12% of the wholesale book price making about $.60 per $9.99 retail book sale.  A Kindle writer makes $2.10 on a $3 sale because there is the higher commission and no wholesale price.

This is a new exciting era for writers.  This is exciting news for those of us living in small towns.

Take Merri’s and my publishing business as an example.   Our business has evolved greatly in the past four decades… yet core fundamentals have never changed.

Seven Steps to a Better Retirement

Here are the seven old steps we’ll be applying to the new technologies in the year ahead.

Define.  What do you love? Who is the reader or customer you serve?  What is the problem you are writing about solve?  Answering these questions and having a clear picture of your reader is the ultimate foundation.  Without these answers any business is lost.

Reach.  Writing to sell success comes in one of three ways… word of mouth… repeat readers… or steady list building.  Steady list building is the most dependable of these three approaches.  Buyers of books fall into niches. Those who succeed are those who focus on a niche and create trust with those readers.  You clarified your reader and his or her niche in the definition process.  Now you need a process to attract potential readers. Merri and I currently use Pay Per Click and Search Engine Optimization.  In 303 we’ll be enhancing this Social Media.

Engage.  Once a potential reader is attracted you need to share your story… let the reader know who you are and share your common problem plus the solution you offer in your business or publication.

Refine.  As your list of readers grows, you can have opportunities to segregate them onto sub niches.  For example our Ecuador Living business is based on helping readers have a better retirement in Ecuador.   Yet we know that Ecuador retirement is a sub niche of better retirement.  Recently we refined our readership with free better retirement reports relating to retirement sub niches of health, banking, tax and self improvement. We had over 2,000 signups and learned that 34% are most interested in longevity and health in their retirement. 26% are interested in taxation after retirement and  20% in banking and 20% in self improvement.

Expand.  The refining process gives you the knowledge to add additional services and publications for loyal readers based on sub niches.

Long Tail.  Opportunities that are not directly related to your business will evolve offering money for old rope.  For example we are not in the flower business in any way… yet due to our Ecuador focus we sold over one thousand dozen Ecuador roses in the last year.

Monetize.  Writing and publishing are businesses.  Business has expenses, income and profit.  There are numerous ways to generate income from your writing. Often the writing sells a product or service.  Other times the writing is the product or service.  Many publications are free but surrounded by revenue generating advertising.  Every business uses a unique formula.

Learn how to add these seven steps in your writing or business.

This last year we have helped readers learn the ropes on how to publish via Amazon.com and Kindle.

In the year ahead we’ll focus on Apple… as well as Kindle and Social Management.

Enroll in our Writers Camp and get Self Fulfilled: How to be a Self Publisher, a $299 online course free.   This course teaches you our proprietary step-by-step plan for getting your publishing business going… full or part-time… right away.

How you can start with a very small amount of money and eventually work only four hours a day (if you are operating full-time).

How to Build a Million-Dollar Business in Seven Years

The first time I exposed others to the secrets in Self Publishing: Your Complete Business Plan for Creating a Life Without Borders, it was in a weekend seminar. People from all walks of life attended—chiropractors, businessmen, investors, doctors, realtors, inventors, airline pilots, engineers, and housewives.

Merri and I were so overwhelmed by the response to the seminar, we decided to make it available to a larger audience.

Unlike programs that are put together by “experts” who have never actually done what their program promotes, this program is not theoretical. It describes step-by-step how Merri and I built a million-dollar international business in just seven years.

Another thing that is unique about us is that Merri and I decided to do the whole business by ourselves. Though we have tens of thousands of buyers and have made millions, we still work at home and do not employ a single person. You’ll be able to do the same—if you wish—because I’ve included everything we did—explained in vivid detail—in the program.

The program is also full of practical publishing ideas and case studies…

For example, you’ll learn about a pilot who published a book on the best airport cafés (suddenly all his flying became tax-deductible!)… how one couple who loved an island wrote a guide on the place and made enough money to buy a home on the beach there… and how another couple made millions with a simple legal idea.

What’s Your Passion: Travel and Tourism?

A client of ours amassed a fortune by starting travel guides for cities. He started with Sarasota, Florida, publishing a simple booklet with attractions, restaurants, etc. and plenty of advertising. Then he moved onto Naples, and on and on,until the whole state of Florida was done.

He didn’t have to put much work into the booklets as he could carry over plenty of generic information from booklet to booklet. But there were plenty of advertisers and plenty of people who wanted to obtain these booklets.

Finally, he franchised the whole operation.

* How to set up a computerized fulfillment center even if you’re computer illiterate.

* How to turn advertising dollars into a fortune by creating winning ads, direct mail pieces, and getting thousands of dollars in free publicity.

* Which printers to avoid and how to cut your printing bill in half by asking for quotes differently.

* How to use your computer and the internet to save hundreds of thousands of dollars in printing and postage.

* How to control inventory, check ad results, and keep overhead down.

* Financial hazards to avoid and tricks to stay profitable without a daily accountant.

* My secret pricing strategies that will help you sell more units of your product.

* Plus much, much more that I don’t have space for here!

Why This Unique System Is Guaranteed to Put You on the Road to Publishing Success

In Self Fulfilled – How to be a Self Publisher Merri and I give away every publishing secret we know and expect those who use this powerful program to reap a fortune and change their whole life for the better.

To this end, I have created a special offer… our course on how to be a self publisher, our course on how to use the internet and a website in your business  and three bonuses for you.

Bonus #1: Get the 50 minute Video Workshop worth $99 “How to Start Your Own Internet Business” presented by our webmaster David Cross,

David has been our webmaster since we began our website and was also chief internet consultant for Agora Inc. one of the largest online marketing companies in the world.

David has since built an unparalleled, hands-on marketing experience that spans 25 years in 22 countries for companies and charities large and small. He’s guided many businesses and individuals to success in their business and helped them achieve their marketing goals, both online and offline.

As Senior Internet Consultant to Agora Inc. in Baltimore, MD, David worked closely with Agora’s publishers and marketers and over an 8-year period helped to propel Agora’s online revenues to over $300 Million in 2009.

Myles Norin, the CEO of Agora wrote: “I have found David’s knowledge and experience unmatched in the industry. Without David’s expertise and guidance for the past 7 years, we would not be nearly as successful as we are.”

Bonus #2: Get FREE, the $299 online course “The Tangled Webs We Weave – How to Have an Internet Business”.

Bonus #3: Our Super Thinking Workshop in an MP3 file so you can listen on your computer, burn a disk or listen on you Ipod or in your car. This workshop was conducted and recorded last February 2011 and is a $199 value.

Bonus #4: A special report only available to those who enroll in “Self Fulfilled” entitled  “Three Secrets for Creating Publishing Ideas”.

GUARANTEED. We’ll Accept All the Risk!

We completely guarantee the program.

Enroll in our Writer’s Camp. We’ll  send you the Online Self Publishing course right away.

If you’re not completely convinced that this information is so powerful it will make you a very self fulfilled publisher—all you have to do is let us know and we’ll cancel your reservation, send a full refund and you keep the Writer’s Course as our thinks for giving it a try. 

Fair enough?

Our publishing business has brought us more wealth, satisfaction, fun and friendship than we ever imagined possible. And now we want to share our knowledge and secrets with anyone who has a desire to experience this way of life.

Whether you are an engineer, doctor, housewife, business owner, or retiree… self-publishing offers a way to make a six- or seven-figure income by turning your passion into profit.

Don’t miss this special opportunity. Order Self Fulfilled How to be a Self Publisher today for a better retirement.

Sincerely,

Gary Scott

Self Fulfilled Special $299

Join our Writer’s Camp in June or August and receive all the online courses and benefits above free.