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There is profit in Pandora’s Box.  Huge changes have taken place in the marketing of all art and no one can close back Pandora’s Box.  These leads to excellent ways to earn through self publishing.


The husband of one of our Ecuador Living Club members who attended our Writer’s Camp sent this note after getting some Ecuador real estate contacts from us.

Hi Gary,  Many thanks!

Our friend is planning on attending one of your Spanish Courses so you may get to meet him.

My wife is visiting Ecuador for 3 weeks in January.

Her Kindle book royalties have paid for her trip so she loves that. Thanks.

Self Publishing is a great way to get what you want… to turn trips anywhere into tax deductible journeys that generate income.  Changes created by ecommerce have altered the book and music world and they’ll never be the same.

A recent article in Forbes magazine entitled “Pandora Plays Nice As Apple’s iTunes Radio Spins Up” by Connie Guglielmo shows what ecommerce is doing to music.

Here is an excerpt. Bolds are mine: Music publishers, record labels, civil rights groups and even members of Pink Floyd have spent the past year piling on Internet radio service Pandora Media P -1.52%. They’ve called its founder, Tim Westergren, a robber baron.

Chalk it up to the perils of pioneering. In eight years Pandora has moved to the top of the Internet radio charts, with 71 million monthly active users. It accounts for 70% of Internet radio and 8% of total U.S. radio listening.

Advertising, which accounts for 80% of revenue, will hit $643 million this year. Mobile ad sales topped $100 million for the first time in the third quarter of 2013, making Pandora third in mobile ad revenue behind only Google GOOG -0.2% and Facebook FB -1.01%. Shares of the Oakland, Calif. firm have nearly tripled in the past year as investors realized its market position.

But Pandora is renegotiating (likely downward) its royalty rates with artists, labels and music publishers.

That put Tim Westergren and Pandora’s new CEO, Brian McAndrews, in the middle of a public relations mess just as they’re facing what may be their biggest existential threat: Apple’s new iTunes Radio, a service similar to what Pandora offers. Westergren admits there have been “misunderstandings” about Pandora’s royalty moves but says it’s just trying to balance a system that’s forcing it to carry an “unfair” and “high royalty burden.” Proof point: Pandora has yet to turn a profit, and it’s expected to continue to rack up losses.

This cannot last forever.  We saw in a recent post how book selling leader Amazon.com barely profits as well.   This is bad for Amazon.com and Pandora, but great for writers and singers right now.

The article continues:  “In spite of all the rhetoric, Pandora supports very healthy royalties for artists,” says Westergren, who worked as a struggling musician before turning Internet entrepreneur. “We’re going to play music by artists that have never been played on radio before–and play it to a wide enough audience that we’ll create a musician’s middle class.”

Plenty of musicians appreciate Pandora for what it is: a way to promote songs listeners want to hear, rather than favoring major artists. Patrick Laird of the instrumental cello rock group Break of Reality says the group gets $16,000 in royalties a year from Pandora off of about 44,000 daily plays. “Before Pandora we were a regional group. As soon as Pandora hit, we were being listened to around the country. That exposure has led to tens of thousands of record and single sales. It’s incredible.”

‘Market Share Advantage’

Pandora’s song selection process is built on the Music Genome Project, an elaborate algorithm that analyzes music and serves up personalized playlists. The database has more than a million songs from more than 100,000 artists, which have been vetted one track at a time. Each is categorized using up to 450 attributes or “genes,” like gender of the lead vocalist or “Oom-Pah Feel” (for categorizing polkas).

Pandora users have created more than 5 billion personalized “stations” and given more than 30 billion thumbs-up/thumbs-down votes on recommended songs. That gives it an “unfair advantage” in providing the right music to happy listeners, says product chief Tom Conrad. “Apple’s unfair advantage is that they get to be on the home screen. I’ll take that fight.”

The fight is definitely under way. Pandora’s shares fell 10% in September after Apple said 11 million users tuned in to iTunes Radio in just its first five days. Itunes chief Eddy Cue has also said he wants to bring iTunes Radio to 100 countries.

“The Web is playing all this music that’s never been played on radio before. These are artists for whom it’s found exposure and found money,” says Westergren. “The solution for musicians is how do you make that number ten times as big. That’s really what artists should focus on.”

This is the benefit that was gained when Pandora’s Box opened and let out Ecommerce.   The majority of musicians and writers gained over the top few and the publishers and radio stations are willing to take a loss now to add content and gain market share.

This will not last forever… so self publishers… get going now. Grab some of the profit that has been let loose from Pandora’s Box!

Head Start Publishing

Merri and I have been early adapters in the self publishing field for over 45 years.   When we see the glimmerings of a really new, powerful idea, we do our best to get a head start and immediately jump on board.   This is the way to maximize profits and establish one self as a leader in new technology.

What’s Next? – Huge Profits For the Early Adapter – Be a Micro Amazon.com

The goal of “Self Fulfilled – How to Self Publish” is to help readers get into the very beginning of new trends.  The internet has created the broad band era where smaller is bigger.

We are in a perfect position to help because we have self published for 45 years and developed the 7P fundamentals of publishing that always work:  Reach, Engage, Focus, Monetize.

Whatever change takes place in the publishing world,  the 7Ps create opportunity for micro businesses.  The 7Ps identify, reach, engage, focus and solidify buyers at a profit.

These 7Ps are: Passion – Problem – Person – Product – Prospecting Path – Promise – Presentation.

The Ps are really important to any writer, publisher or micro business because they transcend all forms of technology.  They are a constant in an ever changing world.

The 7Ps reflect an immutable logic that worked in paper direct mail before computers.  The 7Ps worked with computerized Cheshire labels.  The 7Ps worked  with jet printing on envelopes and personalized emails. They work for websites and blogs.  They work at Amazon.com.  Our Writer’s Camp and online Self Fulfilled delegates and Event Full subscribers are using the 7Ps successfully right now at Amazon.com and in numerous micro businesses.

The 7Ps will work even better in this next communications revolution.

Learn how to get in early on the next self publishing technology using the 7Ps.

Changes are taking place in the internet world.  They will not shift overnight.  No one is totally sure of the end product… but that change is starting now.

This is a new exciting era for writers.

Smart self publishers can begin earning quickly with no obstacles between their publication and the reading public.  New technology provides self publishers with the following benefits:

* Printing, shipping and disposal (of unsold books) costs eliminated.

* Shelf space unlimited and almost free with no capital costs.

* Increased sales volume. Kindle owners buy more books than print readers and will spend weekly to get new chapters rather than entire books.

Get a great head start on earning income through the the evolving online self publishing process that we reveal in our course.

Technology favors self publishers today.  Portable computers, the internet, wireless access, on demand printing, smart phones and electronic readers all create enormous new, quick earning potential for self publishers.

“Self Fulfilled – How to be a Self Publisher”  teaches our proprietary step-by-step plan for getting your publishing business going… full or part-time… right away.

Here are just a few of the subjects you learn in Self Fulfilled – How to be a Self Publisher:

* How you can start earning quickly  with a very small amount of money even if you do not write full time.

* 11 steps to creating the perfect product, including how to review ideas, test focus, and aim at markets.

* How to gain 1,000% returns on some of your publications.

* How to choose a format—book, newsletter, list, audio or video—that suits you and your audience.

* Frequently committed marketing mistakes and how to avoid them (plus, you’ll get samples of winning marketing pieces to study).

Gain practical publishing ideas and case studies.

For example, you’ll learn about a pilot who published a book on the best airport cafés (suddenly all his flying became tax-deductible!)… how one couple who loved an island wrote a guide on the place and made enough money to buy a home on the beach there… and how another couple made millions with a simple legal idea.

What’s Your Passion: Travel and Tourism?

A client of ours amassed a fortune by starting travel guides for cities. He started with Sarasota, Florida, publishing a simple booklet with attractions, restaurants, etc. and plenty of advertising. Then he moved onto Naples, and on and on,until the whole state of Florida was done.

He didn’t have to put much work into the booklets as he could carry over plenty of generic information from booklet to booklet. But there were plenty of advertisers and plenty of people who wanted to obtain these booklets.

You learn:

* How to set up a computerized fulfillment center even if you’re computer illiterate.

* How to turn advertising dollars into a fortune by creating winning ads, direct mail pieces, and getting thousands of dollars in free publicity.

* How to use your computer and the internet to save hundreds of thousands of dollars in printing and postage.

* How to control inventory, check ad results, and keep overhead down.

* 11 financial hazards to avoid and tricks to stay profitable without a daily accountant.

* My secret pricing strategies that will help you sell more units of your product.

* How to define and target your internet market, and start getting visits

* How to develop your website

* The top 10 internet tips to use and the top 10 traps to avoid

Why This Unique System Is Guaranteed to Put You on the Road to Publishing Success

In “Self Fulfilled – How to be a Self Publisher” Merri and I give away every publishing secret we know to write to sell for a solid income.

Why we’ll add the Self Published Kindle 202 & 303

Our self publishing course is updated regularly.  No course on self publishing can remain valid for long in this era of rapid change.  The course is based on our actual the trial and error experiences that Merri and I have had for the past 45 years… and continue to have.
We are continually adapting our business as the industry evolves.  Our course helps readers evolve with us.

To help you start, I have created a special offer… our course on how to be a self publisher, our course on how to use the internet and a website in your business  and three bonuses for you.

Bonus #1: Get the 50 minute Video Workshop worth $99 “How to Start Your Own Internet Business” presented by our webmaster David Cross.

Bonus #2: Get FREE, the $299 online course “The Tangled Webs We Weave – How to Have an Internet Business”.

Bonus #3: Our Super Thinking Workshop in an MP3 file so you can listen on your computer, burn a disk or listen on you Ipod or in your car. This workshop is a $199 value.

Bonus #4: A special report only available to those who enroll in “Self Fulfilled” entitled  “Three Secrets for Creating Publishing Ideas”.

Save $597 total.

Self Fulfilled Special $299

GUARANTEED. We’ll Accept All the Risk!

We completely guarantee the program.

Order Self Publishing: Your Complete Business Plan for becoming a self publisher and take a full 30 days to put it through its paces. That way you can follow my simple process and start seeing the results for yourself.

If you’re not completely convinced that this information is so powerful that it can help you quickly develop income through writing to sell—all you have to do is let us know and  you’ll receive a complete refund of every penny of your investment.

Fair enough?

Our publishing business has brought us more wealth, satisfaction, fun and friendship than we ever imagined possible. And now we want to share our knowledge and secrets with anyone who has a desire to experience this way of life.

Whether you are an engineer, doctor, housewife, business owner, or retiree… self-publishing offers a way to make a six- or seven-figure income by turning your passion into profit.

Don’t miss this special opportunity.  Order Self Fulfilled How to be a Self Publisher today if you want to cash in on the satisfying, profitable and exciting lifestyle that publishing can bring despite and in fact because of trouble in the world.

Self Fulfilled Special $299


Gary Scott

Forbes article – Pandora Plays Nice