Feed on

There are so much corruption, cheating and misrepresentations in the world.  Too many businesses, bureaus, governments and agencies use spin, rather than truth, to sell.   Not this man. See below why he gives us three valuable lessons.

NYT photo

Photo of Fred Kummerow at age 99, in his lab at the University of Illinois where he still directs research, by Sally Ryan from The New York Times Article quoted below.

The fraud that permeates every aspect of global society is a huge problem.  To be skeptical of law enforcement, national security, education, banking, medicine, science, religion, the media, big business and government is correct.  So many institutions are impregnated with deceit.  Short term goals that enrich the institution rather than individual pervade society.  The rich get richer while the middle class becomes poor.   This is a great problem and hence a huge opportunity.

The knife that cuts through the growing global cynicism is passion.  Passion that bucks the establishment creates truthful, fulfilling, healthy and profitable lifestyles.

The NYT article “Fred Kummerow, A Lifelong Fight Against Trans Fats” (1) by Melanie Warner says:  In 1957, Fred Kummerow a fledgling nutrition scientist at the University of Illinois persuaded a hospital to give him samples of arteries from patients who had died of heart attacks.

When he analyzed them, he made a startling discovery. Not surprisingly, the diseased arteries were filled with fat — but it was a specific kind of fat. The artificial fatty acids called trans fats, which come from the hydrogen-treated oils used in processed foods like margarine, had crowded out other types of fatty acids.

He became a pioneer of trans-fat research, one of the first scientists to assert a link between heart disease and processed foods.

The article tells how Dr. Kummerow is still active at age 99, living a few blocks from the university, where he runs a small laboratory.   He continues to offer contrarian conclusions about fat and heart disease.

In the past two years, he has published four papers in peer-reviewed scientific journals, two of them devoted to another major culprit he has singled out as responsible for atherosclerosis, or the hardening of the arteries: an excess of polyunsaturated vegetable oils like soybean, corn and sunflower — exactly the types of fats Americans have been urged to consume for the past several decades.

The problem, he says, is not LDL, the “bad cholesterol” widely considered to be the major cause of heart disease. What matters is whether the cholesterol and fat residing in those LDL particles have been oxidized.

His conclusion is controversial because he says that that the saturated fat in butter, cheese and meats does not contribute to the clogging of arteries. He believes they help natural health in moderate amounts when combined with a healthy diet that includes fruit, vegetables, whole grain and other fresh, unprocessed food.

He is passionate about this research and his active life at age 99 is proof of the pudding. As they say, the proof is in the eating and he eats red meat several times a week and drinks whole milk daily.

He avoids deep fried food and margarine.  He scrambles his eggs in butter every morning and since the 1970s has called eggs one of nature’s most perfect foods.

“Eggs have all of the nine amino acids you need to build cells, plus important vitamins and minerals,” he said. “It’s crazy to just eat egg whites. Not a good practice at all.”

His research has been disputed and resisted numerous times.   He has had great difficulty getting funding because the heart disease prevention world strongly resisted his ideas.  Yet for over 60 years, he never stepped away from his passion to find truth and share it with the world and as he turns 100 years old, continues to work from home and talk daily to the two scientists who work in his lab.

The article says: He takes no medications, and his mind shows no sign of aging: He has an encyclopedic recall for names, dates and, more impressive, complex scientific concepts. After his muscles became inflamed from a blood pressure drug that he has since stopped taking, he started using a wheelchair combined with a walker.

His passion is that he really wants to see the use of trans fats eradicated. He wants to help people eat better and have a more accurate understanding of what really causes heart disease.

That’s a great passion, a great pudding and great eating!   We can enjoy fulfilling and useful lifestyles when we turn our passions into profit as well, no matter what anyone else says.


Learn how to create a website that helps turn your passion into profit.

How to Create Your Own Website Income

Learn how to earn online.  Our webinar on building your own website from scratch is available online.

Register here.

My webmaster, David Cross ran this webinar.

Why Trust My Webmaster?

David CrossDavid Cross’ background is in marketing (27 years and counting) and sales, but he’s also run a software development company and a web hosting company. David sees technology as a tool to help you, not something that should hold you back.

Over the years he’s built hundreds of websites, and managed countless projects from simple, small websites right up to multi-million dollar websites that continue to bring in millions of dollars in sales every year.

Nowadays, David seldom does “small” websites because it is just not economical for him, and as a small business owner or individual, you probably have not set aside a few thousand dollars or more to develop a website.

However… you still need a website that is going to give you the basis for good results.

This problem faces many small businesses, and is what gave David the idea…

“Well Begun is Half Done”

…an idea to create a special webinar where you do the actual “work” of creating the site, but with David guiding you.  This means you get the best start from his expertise, and the cost to you drops dramatically.

The webinar is being recorded too, so if you miss it… no worries (only a handful of people who registered for David’s recent SEO webinar attended the live event, but still benefitted fully from the recording).

On with the show…

The purpose of this 90-120 minute webinar is to guide you through everything you need to build your own website for your hobby, blog, business or… charity, school, project… fill-in the blanks!

You will learn all you need to build your website like adding words and photographs, and a way for your customers or prospects to contact you.

Plus, David will also share some things you probably don’t need when setting up your website… some of which might surprise you.

How Much Will This Cost?

The cost of this webinar/training $79. For that you’ll know how to create and update your own SEO-friendly website. All you need is the time to actually do what David outlines. And remember that if you are setting up a website for your intended-for-profit business, the cost of this seminar is probably tax-deductible.

And although I do not think you will need it… I am offering a money back guarantee. If for any reason you want a refund on the $79, just ask me and I’ll refund your money and you may keep the materials in the hope that they are of use to you in future.

After following this webinar, you could probably set up a small website of a few pages in a couple of hours. A bigger site would take a bit longer but it’s really up to you how big you want to create. It is entirely possible to create a multi-thousand page website using only the ideas we share in this webinar. You can create your site in stages and you can do a little whenever you have time… 5 minutes here and there, or a few hours at a time… however you prefer to work.

How We’ll Build Your Website

Together with David, using a system called WordPress – an easy-to-use website creation and content management system. It’s now powering over 1% of all sites on the Internet, and David has used it for hundreds of websites over the years. David uses it, I use it for my website…likely you’ve visited a WordPress website today. It will more than adequately power most anything you can throw at it… in fact, if it won’t… you need much more than this webinar could ever provide and $79 is not a realistic expectation for what you’ll need to spend!

The Technical Stuff…

The webinar assumes that you can use a computer connected to the Internet. You can already do that as you signed-up for updates about this webinar. That’s about as technical as it gets. However, normally you’d need to also set up the web hosting and WordPress itself along with the recommended additions to WordPress (“plugins”) that David recommends, to get the most out of the webinar.

David can provide a list of all you will need, the plugins, etc. and you can do that yourself, and set it all up for yourself if you wish. But if you want David to set everything up for you, and avoid all the technical stuff and configuration, we’ve worked out a way that I can do this at no additional cost to you and provide full details once you sign up.

What Next?

I think I’ve covered everything here and made it easy for you to sign-up, easy for you to get started, and easy for you to back-out after the event if you wanted.

If you have any questions please let David know.

Thank you.

Best regards,


PS: The links, again:


(1)  A Lifelong Fight Against Transfats